Media Training

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.

Use these three tactics to ensure your CEO or client can neutralize a hostile audience.

Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and… Continued

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.

Here are a few crucial writing tips that PR professionals need to incorporate now.

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The