Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.
Media Training
How To Make Your CEO More Video Savvy
January 17th, 2014 by Liz GuthridgeThanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.
8 Best Messages of Gratitude From This Year’s Oscar Nominees
January 16th, 2014 byThe true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.
12 PR Tips for Working with Media
January 10th, 2014 by Richard BrownellCommunicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.
Lessons From Chris Christie’s Career-Threatening Crisis
January 9th, 2014 by Caysey WeltonCall it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.
Benefits of Reciprocal Mentoring Apply to Both Sides of the Table
December 23rd, 2013 by Glynn MurphBeing a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.
Non-Verbal Communications: The Underutilized Skill
December 19th, 2013 by Tony SilberThere are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has… Continued
Are You a ‘So What’ PR Writer?
December 19th, 2013 by Richard BrownellAs communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.
Dig Deeper for Yourself and Your PR Team
December 16th, 2013 by Mike McDougallWhile the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues.
The Hunger Games at Work: How to Sound Very Fantastic This Week
December 2nd, 2013 by Diane SchwartzIt’s said that we speak an average of 16,000 words each day. That’s a lot of talking. As communicators, we appreciate fine words and clever turns of phrases. But on this day after a long… Continued