Media Training

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.

PR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.

In a professional setting, making someone laugh is the most intimate connection one can make.

Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.

PR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.

In-house journalists increase the rate and quality of content production and can help PR strategists to get the right stories in the right places—a major boon for organizations of all stripes.

Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand.

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.

“PR is losing its leadership position in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued