As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.
Media Training
How to Give an Effective PR Presentation, Let Us Count the Ways
October 27th, 2014 by Matthew SchwartzWhile many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake.
PR Insider: 5 Tips for Giving a Great Interview
October 20th, 2014 by Melissa BarattaThere is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.
Traditional PR Tools Retain Importance in the Digital Era
October 20th, 2014 by PRNEWSSo much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch.
19 Ways Public Speakers Can Lose Their Audience
October 16th, 2014 by Steve GoldsteinYour content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact.
How To Maximize Your Media Training Efforts
October 13th, 2014 by Phil CarpenterIf you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself.
Will PR and Marketing Get Married One Day?
October 13th, 2014 by Diane SchwartzInevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued
3 Ways PR Pros Can Use Game Dynamics to Stand Out
September 30th, 2014 by Steve GoldsteinIn his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.
Demonstrating PR’s Value to C-Suite Executives
September 29th, 2014 by Diane Gage LofgrenIn our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.
The Costs of Sloppy Grammar Are Incalculable
September 29th, 2014 by Myra OppelHaving poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications.