Don’t lose the day job, 50 Cent. The rapper, also known as Curtis Jackson, tossed out the first pitch at Citi Field Tuesday night. If you can call it that. But it was all in good fun, a circuitous reminder for communicators and PR pros on the right way to, er, “pitch.”
Media Relations
5 Ways for PR Pros to Think Like Journalists
May 27th, 2014 by Matthew SchwartzIt’s a perennial in the PR field: If you want to stoke any interest in your media pitches, you have to think more like a journalist. But the theory doesn’t always translate into practice.
Make Sure Your Stories Get Found
May 26th, 2014 by Karen BromleyAs PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.
PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm
May 26th, 2014 by PRNEWSIn an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.
To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur
May 23rd, 2014 by [email protected]Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
9 Common Constructive Criticisms of PR Writing
May 21st, 2014 by Richard BrownellRather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received.
5 Tips on Using the Magic of Live Video in Your Media Strategy
May 21st, 2014 by Matthew SchwartzYouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool.
Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge
May 20th, 2014 by Matthew SchwartzChipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.
Embrace Face Time: Tips for Making the Most of an In-Person Meeting
May 20th, 2014 byLanding that face to face interview is just one part of the task at hand. After you’ve set up time to meet with the reporter you’re trying to pitch, it’s time for some serious preparation.
5 Steps That Disappointing Public Speakers Often Neglect
May 19th, 2014 by Matthew SchwartzIt’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.