Media Relations

Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation.

The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.

Following are key best practices to setting up an effective media measurement program:

A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers."

Four best practices to help whip your C-Suite execs into tiptop media-friendly shape:

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.

New study reveals that blogging is becoming more mainstream and more influential for PR pros.

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.

Sixty-eight percent of business journalists find social media to be important to their reporting.

Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics… Continued