Media Relations

To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to… Continued

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is… Continued

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst… Continued

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that… Continued

Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise… Continued

One of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should… Continued

For as long as we can remember, media training included telling clients to “triage” media this way in a crisis: •    Do radio interviews first because they broadcast every hour. •    Next, talk to the… Continued

While working as the director of CVS Caremark’s workforce initiatives, Steve Wing learned a valuable lesson: A good story can have a powerful cacade effect. 

For Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch. “Workforce trends tend to have a broad… Continued