Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one.
Media Relations
Journalists Open to Pitches Via Twitter
January 19th, 2011 by PRNEWSAs more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.
Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship
January 17th, 2011 by PRNEWSAs the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.
Public Divided on WikiLeaks’ Document Dump
January 10th, 2011 by PRNEWSFree speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.
Don’t Play Google Hide & Seek: Robust SEO Tactics Can Raise Your Ranking
January 10th, 2011 by PRNEWSSearch engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.
Media Relations on a Global Scale: Know the Territory
January 6th, 2011 by Martin JonesAs the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.
Public Relations 2.0 is Content-Based
December 28th, 2010 by Steve JursaIn today’s PR world, every customer must be treated the same way PR people used to treat journalists.
How to Reinvent, Recharge Press Releases With SEO Tactics
December 20th, 2010 by Vanessa BugaschSocial/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.
Social Media to Have More Strategic Focus in 2011
December 20th, 2010 by PRNEWSWe asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.
Virtual Crisis Competition Fosters Students’ Planning Under Pressure
December 16th, 2010 by Dave HoganEffectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?