Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.
Media Relations
Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown
May 23rd, 2011 by PRNEWSâ–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued
Charting the Industry: For Best PR Metrics, Infiltrate the Business
May 23rd, 2011 by PRNEWSA new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.
Developing a Nose for News: Rattling the Value Chains for Your Next Big Story
May 23rd, 2011 by PRNEWSB2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.
Faceless Tactics
May 17th, 2011 by Assaf KedemFacebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.
How to Be Ready for a 60 Minutes Moment
May 16th, 2011 by Sally WilliamsonIs your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.
A Dangerous Toddler Chair, and a Slow Response
May 11th, 2011 by PRNEWSWhen it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.
Investor Relations and Social Media: Together at Last
May 9th, 2011 by Dave HoganDave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.
Investor Relations and Social Media: Together at Last
May 9th, 2011 by Dave HoganDave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.
No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR
May 9th, 2011 by PRNEWSWith more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.