What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.
Media Relations
Despite Shaky Business Model, Hyperlocal News Opps Abound
August 15th, 2011 by PRNEWSThe reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.
20 Commandments: The Do’s and Don’ts of Giving Executive Interviews
August 8th, 2011 by PRNEWSFrom modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.
Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths
August 1st, 2011 by PRNEWS"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.
Ticker Shock: Five Strategies That Move the Stock Price Needle
August 1st, 2011 by PRNEWSTo a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.
Ticker Shock: Five Strategies That Move the Stock Price Needle
August 1st, 2011 by PRNEWSTo a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.
Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths
August 1st, 2011 by PRNEWS"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.
We Interrupt This D.C. Drama With a Message From the Red Cross
July 28th, 2011 by PRNEWSThe American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.
Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros
July 25th, 2011 by PRNEWSAn alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.
Milking a Controversy for All Its Worth
July 22nd, 2011 by PRNEWSWhen the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.