Media Relations

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for.

A poster design contest produces an expected outcome for the Obama team.

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.