When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.
Media Relations
Charting the Industry: Branding and the Dating Game
October 31st, 2011 by PRNEWSCreating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
Charting the Industry: Branding and the Dating Game
October 31st, 2011 by PRNEWSCreating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
LIRR Talks and Walks In Its Official Statement
October 28th, 2011 by PRNEWSFollowing the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.
9 Tips to Leverage the Power of LinkedIn
October 28th, 2011 by PRNEWSKrista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.
No Bobbling From Ben & Jerry’s
October 26th, 2011 by PRNEWSWhen its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers.
Can Olympus’ Newest Leader Restore Confidence?
October 26th, 2011 by PRNEWSIn light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.
15 Steps to Social Media News Release Success
October 25th, 2011 by PRNEWSJournalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.
15 Steps to Social Media News Release Success
October 25th, 2011 by PRNEWSJournalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.
How to Make a Slippery Media Pitch Stick
October 24th, 2011 by Caroline ShermanAlpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for.