Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.
Media Relations
Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line
December 3rd, 2011 by PRNEWSLeveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war
Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.
December 2nd, 2011 by PRNEWSA wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.
2011 PR People Awards – Media Relations Professional of the Year
November 30th, 2011 by PRNEWSAlpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.
2011 PR People Awards – Media Relations Professional of the Year
November 30th, 2011 by PRNEWSAlpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.
How to Make a High-Tech Topic Go Mainstream
November 21st, 2011 by Charlene JacobsPitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.
Management POV: Communications and the Revolving Executive Door
November 21st, 2011 by Mike McDougallWhen senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.
Management POV: Communications and the Revolving Executive Door
November 21st, 2011 by Mike McDougallWhen senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.
Need a Powerful Army of Advocates? Think ‘Inside’ the Box
November 21st, 2011 by Sandra Brodnicki and Gigi WestermanJust as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
What to Say When You Can’t Say ‘Yes’
November 17th, 2011 by Beth HaikenOgilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.