Media Relations

We bet you had no idea you were experiencing a perfect PR world. Communicators should thank Facebook and Frances Haugen for that.

With an ‘all-sides-of-the-desk’ background, few people are better placed to discuss pitching than Lisa Morgan. PR should think better when it pitches, she says.

Building a communication structure when you’re a team of one isn’t easy. We asked Taya Jarman, communications director, Institute for Public Health Innovation, how she’s doing it.

A pair of journalistic ethics issues this week should concern PR pros. Their ultimate harm to earned media is uncertain.

This month’s reader question asks whether it’s ethical to pitch positive stories as a way to deflect attention when you suspect a crisis is about to hit your organization.

Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.

Jeopardy!, has simple rules. Similarly, pitching’s ‘rules’ are elementary, yet we forget them. Brush up here as we play “Know Your Show.”

Journalists want to know how your brand fits into a larger narrative. A good PR person will paint that picture.

Target-audience penetration is key to a successful media relations strategy and the tactics that follow. Technology, research and insights provide detailed information about the audiences you need to reach and how to reach them.

In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.