Media Relations

How to Make Your Local Story Go National via a Washington Media Tour

May 9th, 2016 by

Many local or purely trade news stories have national hooks. Here is a 10-step method to gaining national exposure for your local story by taking it to Washington, D.C., and perhaps NY City.

The Week in PR

May 9th, 2016 by

The Week in PR

5 Smart Ways to Grab Headlines During an Election Year

May 4th, 2016 by

During an election year, it can seem like the news cycles are constantly dominated by tawdry political scandals, controversial sound bites and mountains of op-eds and think pieces. How’s a PR pro supposed to grab headlines in a positive way amid massive election coverage?

Micro-Influencers for Maximum Impact

May 4th, 2016 by

As influencers’ follower numbers rise, engagement actually decreases. Basically, having a larger following does not mean that their followers are more engaged, which can be an issue to brands trying to reach their target audiences through these individuals. Micro-influencers better connect with their followers due to their targeted focus on very niche areas and topics.

PR Pro or Pest? How Fewer Pitches Can Make You a Trusted Source

May 2nd, 2016 by

An overabundance of options usually leads people to consolidate their trust into a few select providers.

How to Manage the Media Heat in a Red-Hot Story: PR Lessons From the French Train Heroics

May 2nd, 2016 by

People who want to resolve issues, those are who you want in a crisis.

Verizon CEO Responds Promptly to Sanders in LinkedIn Post

April 14th, 2016 by

After facing heavy criticism from Bernie Sanders, Verizon CEO Lowell McAdam took to LinkedIn the same day to set the record straight. In a post called “Feeling The Bern of Reality — The Facts About Verizon and The ‘Moral Economy,'” he said “The senator’s uninformed views are, in a word, contemptible.” He went on to rebut claims that Verizon underpays taxes and doesn’t help America with its profits.

How to Improve Your Chances of Getting Favorable Media Coverage

April 7th, 2016 by

Let’s not pretend—there are no surefire or guaranteed ways to win at the game of media relations. But there are definitely ways to improve your chances. First tip: Don’t use exclamation points in a pitch to a reporter unless you’re announcing a cure for cancer.

How to Make Your Broadcast Media Pitch the Gold Nugget Amid the Dross

April 4th, 2016 by

There’s good and bad news concerning getting coverage for your brand or organization on television and radio. The good news is that with today’s 24-hour news cycle, the talk radio and cable news media have a voracious appetite for news sources. They constantly need new angles on breaking news, as well as fresh faces to help put that breaking news into context.

How to Distinguish a Brand with a Fully Integrated PR Mix

March 28th, 2016 by

PR needs to be more than just a one-trick pony. Integrating the three main components of the public relations mix—media relations, social media and content marketing—will amplify your brand’s goals, getting your message in front of consumers across several platforms and solidifying a call to action.