When a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.
Media Relations
Creativity Shines as SWAG, Press Events, Media Junkets Endure in COVID
February 28th, 2022 by Nicole SchumanPre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.
Updated ‘On Background’ Policies Highlight Need for Better Media Relations
February 8th, 2022 by Dr. Felicia BlowNew editorial policies governing ‘on background’ demonstrate the importance of building fair and truthful relationships between PR pros and media members.
Considerations Before Trying to Squash the Negative Story
January 31st, 2022 by Erika BradburyIt happened. You find out your brand or client is about to be featured in a story that sheds a less-than-ideal light on the organization. Or perhaps it’s not so much a negative story but rather one that could have financial ramifications for the company involved. Perhaps, you think, this is what your client is paying you for, right? You use your relationships with the journalist whose story is about to go public to call him at home the night before and ask that he stop the presses. Not so fast, say those we spoke with.
‘Think Like a Journalist’ Helps Even When an Interview is Postponed
January 10th, 2022 by Seth ArensteinHow to salvage the situation when your executive cancels a media interview or postpones last-minute.
Our ‘Secret Shopper’ Exposes Ups and Downs of Brand Newsrooms
January 5th, 2022 by Sophie MaerowitzNearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?
2021 Headlines that Young and Experienced PR Pros Can Learn From
December 16th, 2021 by Arthur SolomonA yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.
HuffPost Bureau Chief Talks Exclusives, Do’s and Don’t’s of Pitching
December 9th, 2021 by Seth ArensteinShould you pitch the same story to multiple reporters at a media outlet? HuffPost D.C. bureau chief Amanda Terkel offers her view.
Pope’s Journalist Nod May Signal Vatican Messaging Shift
November 15th, 2021 by Sophie MaerowitzIn a rare move from the Vatican, Pope Francis thanked journalists Nov. 13 for years of unflinching investigation into sexual abuse within the Catholic Church. We’ll soon see whether this week’s coverage is an example of smart long-term reputation management from the Vatican, or more of a buffer from any scandals on the horizon.
Psaki Statement Offers a COVID Disclosure Guide for PR Pros
November 1st, 2021 by Sophie MaerowitzThe timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive.