Media Relations

Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.

Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.

In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.

Where do podcasts reside in the PR pro’s toolbox, and how can one identify the most appropriate pods for a company or client — especially with millions now in production?

Only 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.

By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.

We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.

A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.

Entering a new industry as a PR manager is both exhilarating and daunting—because even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Here are six tips for navigating a move into a new sector as a PR manager.