PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.
Media Relations
Knowing the C-Suite’s Views is Key for Successful Media Relations
April 4th, 2022 by LISA ANN PINKERTONFamiliarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.
Media Relations Challenges, Opportunities of Working in Cannabis PR
April 1st, 2022 by Nicole SchumanEvery industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.
How You and Your Executive Can Become a Reporter’s Trusted Sources
March 31st, 2022 by Seth ArensteinA common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.
Tips for Creating Powerful, Pithy and Publishable Soundbites
March 17th, 2022 by Jonah BrysonDon’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.
Reading Signals to Get Your Earned Media Campaign Rolling
March 3rd, 2022 by Simon WoolleyThere are signals PR pros should spot as they build media campaigns for products and companies. Along with data metrics, they provide useful guideposts.
Hassle Over Misquotes Carefully, Avoid Off-The-Record Totally
February 28th, 2022 by Arthur SolomonWhen a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.
Creativity Shines as SWAG, Press Events, Media Junkets Endure in COVID
February 28th, 2022 by Nicole SchumanPre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.
Updated ‘On Background’ Policies Highlight Need for Better Media Relations
February 8th, 2022 by Dr. Felicia BlowNew editorial policies governing ‘on background’ demonstrate the importance of building fair and truthful relationships between PR pros and media members.
Considerations Before Trying to Squash the Negative Story
January 31st, 2022 by Erika BradburyIt happened. You find out your brand or client is about to be featured in a story that sheds a less-than-ideal light on the organization. Or perhaps it’s not so much a negative story but rather one that could have financial ramifications for the company involved. Perhaps, you think, this is what your client is paying you for, right? You use your relationships with the journalist whose story is about to go public to call him at home the night before and ask that he stop the presses. Not so fast, say those we spoke with.