Media Relations

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch.

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O.

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.

New CEO Mark Fields will have big shoes to fill, as Alan Mulally was revered at Ford for the company’s successes since he took over.

When the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list.… Continued

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.”