In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.
Media Relations
To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur
May 23rd, 2014 by tsilber@accessintel.comContent creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
9 Common Constructive Criticisms of PR Writing
May 21st, 2014 by Richard BrownellRather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received.
5 Tips on Using the Magic of Live Video in Your Media Strategy
May 21st, 2014 by Matthew SchwartzYouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool.
Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge
May 20th, 2014 by Matthew SchwartzChipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.
Embrace Face Time: Tips for Making the Most of an In-Person Meeting
May 20th, 2014 byLanding that face to face interview is just one part of the task at hand. After you’ve set up time to meet with the reporter you’re trying to pitch, it’s time for some serious preparation.
5 Steps That Disappointing Public Speakers Often Neglect
May 19th, 2014 by Matthew SchwartzIt’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.
PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy
May 15th, 2014 by Andrew BlumA PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.
Rough ‘Times’: Good, Bad & Ugly of Management Upheavals
May 15th, 2014 byPR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday.
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued