Tip Sheet: Manage by the Numbers to Increase Profitability

July 21st, 2008 by

By Rick Gould In the PR agency business, consider a recessionary period to be any point when your operating profit drops below 20% of the top of the line. It may sound harsh, but there… Continued

Mining Hidden Treasure of Media Analysis Research: Building Value Beyond PR

February 18th, 2008 by

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little… Continued

Proving Your Worth: What Does Success Look Like?

August 3rd, 2007 by

Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence.  How do you make clients and superiors – or  the decision makers who hold the purse strings – understand… Continued

Tip Sheet: Why Most Measurement Systems Are Bogus (And How To Make Yours Better)

July 12th, 2007 by

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black.

Tip Sheet: Embracing The Clarity Of Measurement

March 6th, 2007 by

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection.

Tip Sheet: Who Says No One’s Measuring?

December 21st, 2006 by

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.

Measuring Corporate Reputation, Part II: Unrolling The Road Map, Reaching A Goal

November 3rd, 2006 by

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."

The Dual Pandemics Lead to a Breakout Year for the Volume of Communication Measurement

November 3rd, 2004 by

As PR marks Communication Measurement Month in November, measurement seems to be continuing its upswing of recent years. Ironically, the global pandemic, is partially responsible.