Stories by Lana Zekster


Tip Sheet: Crafting Your Message in the Digital Media World

August 14th, 2007 by

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

Proving Your Worth: What Does Success Look Like?

August 3rd, 2007 by

Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence.  How do you make clients and superiors – or  the decision makers who hold the purse strings – understand… Continued

Tip Sheet: Why Most Measurement Systems Are Bogus (And How To Make Yours Better)

July 12th, 2007 by

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black.

Tip Sheet: Embracing The Clarity Of Measurement

March 6th, 2007 by

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection.

Tip Sheet: Who Says No One’s Measuring?

December 21st, 2006 by

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.

Measuring Corporate Reputation, Part II: Unrolling The Road Map, Reaching A Goal

November 3rd, 2006 by

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."