PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?
Stories by Lana Zekster
Tip Sheet: Crafting Your Message in the Digital Media WorldAugust 14th, 2007 by Lana Zekster
Proving Your Worth: What Does Success Look Like?August 3rd, 2007 by Lana Zekster
Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence. How do you make clients and superiors – or the decision makers who hold the purse strings – understand… Continued
Tip Sheet: Why Most Measurement Systems Are Bogus (And How To Make Yours Better)July 12th, 2007 by Lana Zekster
When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black.
Tip Sheet: Embracing The Clarity Of MeasurementMarch 6th, 2007 by Lana Zekster
Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection.
Tip Sheet: Who Says No One’s Measuring?December 21st, 2006 by Lana Zekster
I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.
Measuring Corporate Reputation, Part II: Unrolling The Road Map, Reaching A GoalNovember 3rd, 2006 by Lana Zekster
A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."