Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results.
Measurement
Measuring the Impact of Social Media Communications
October 27th, 2009 by PRNEWSFew would argue that social media—blogs, microblogs, social networking sites, video- and image-sharing sites, online forums, opinion sites, knowledge/expert networks and more—have become critically important in the shaping of corporate or brand reputation.
Measuring The Return on Company Philanthropy
October 20th, 2009 by PRNEWSWhy measuring your company’s ROI should go beyond sales and profits.
Communicators Miss Boat by Failing to Measure the Competition
October 12th, 2009 by PRNEWSA new survey reveals how PR professionals are "measuring up" (no pun intended) when it comes to leveraging metrics to track ROI.
Cost-Effective Ways to Quantify Your PR Efforts
October 5th, 2009 by PRNEWSPR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.
Translating Your Metrics Into ROI
September 29th, 2009 by PRNEWSWhat follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued
Proving Communications’ Worth
September 21st, 2009 by PRNEWSFor communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and… Continued
Managing Issues to Protect Reputation & Build Brand Equity
August 31st, 2009 by PRNEWSRecent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued
Trust in Biz Takes a Turn—for the Best
August 25th, 2009 by PRNEWSEach year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a… Continued
Set Objectives for Your Measurement Success
August 18th, 2009 by PRNEWSPR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective.