The findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.
Measurement
Apple Most Admired Among Brands
March 15th, 2010 by PRNEWSLast week we reported that Hershey’s Kisses was world’s the most popular brand, and now we can report that Apple is the world’s “most admired company.” Fortune partnered with Hay Group to assess U.S. and global firms with revenues of a least $10 billion.
PR News Q&A: Tim Marklein Gets to the Meat of Measurement
March 10th, 2010 by PRNEWSTim Marklein, who was a presenter at PR News’ Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals.
Using Research and Measurement for a Company Rebranding Effort
March 9th, 2010 by PRNEWSHow American Water implemented a unique measurement program to overhaul its brand.
Marketers Express Lack of Confidence in Their Own Metrics
February 22nd, 2010 by PRNEWSFeeling like kindred spirit to their PR counterparts, marketers are not exactly waxing confident these days about their digital metrics. A recent survey by Coremetrics and Bloomberg BusinessWeek Research shows how apprehensive marketers are when it comes to the effiectiveness of their online measurement programs.
Web Analytics: Tying Earned Media Metrics to Business Outcomes
February 22nd, 2010 by PRNEWSLately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail.
Weighted Media Cost: the Holy Grail of Metrics
February 15th, 2010 by PRNEWSA new white paper published by the Institute for Public Relations Commission on PR Measurement & Evaluation entitled, “Media Cost Weighting: A New Paradigm,” demonstrates the superiority of the Media Cost Weighting metric with four rigorous case studies.
Using Research and Measurement for a Company Rebranding Effort
February 8th, 2010 by PRNEWSAmerican Water overhaults its brand thanks to an organized measurement and research program.
Adopting a Qualitative Approach to Media Measurement Assessment
February 3rd, 2010 by PRNEWSIn addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts.
Leveraging The Four C’s Approach to Social Media Analytics
February 1st, 2010 by PRNEWSBelieve it or not, social media can be measured. The following outlines a program that can help marketers measure Web 2.0 in a way that’s even better than measuring Web 1.0.