Measurement

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite.

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.