At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued
Internal Communication
Facebook’s Message to Investors: Look to the Stars
February 2nd, 2012 by PRNEWSFacebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued
As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices
February 1st, 2012 by PRNEWSThe new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued
Forget the Controlled Town Hall, Employees Have the Social Floor
January 2nd, 2012 by PRNEWSThe rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?
Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line
December 3rd, 2011 by PRNEWSLeveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war
Need a Powerful Army of Advocates? Think ‘Inside’ the Box
November 21st, 2011 by Sandra Brodnicki and Gigi WestermanJust as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
Management POV: Communications and the Revolving Executive Door
November 21st, 2011 by Mike McDougallWhen senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.
When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence
November 7th, 2011 by Dr. Gaby CoraWhat can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
Tip Sheet: Four Reasons to Be Antisocial on Social Networks
October 17th, 2011 by Beth HaikenWhile social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
Gamification: Communicating Smarter by Allowing Customers and Prospects to Play
September 19th, 2011 by PRNEWSMore and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.