Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it’s become harder to perceive where marketing ends and PR begins.
Internal Communication
The Difference Between Marketing and PR? It’s All in the Inflections
September 4th, 2014 by Steve GoldsteinNYPD Sends its Top Brass to Twitter School
September 3rd, 2014 by Matthew SchwartzFor brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.
‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzTake a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding… Continued
When You’re Always On, You’re Off the Mark
August 25th, 2014 by Mike McDougallIf our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus.
5 Ways to Stay Calm at Work
August 22nd, 2014 byThere are ways to go about making your day at the office a bit more calm. Try incorporating these tips into your daily routine and you’ll see a reduction in pressure and tension.
PR Insider: Learning Effective Communications from Military Practices
August 18th, 2014 by Mina JasarevicCivilian organizations and corporate brands can learn helpful tips from military communications practices.
The 8 Essentials of ‘Brand Security’
August 18th, 2014 by Bob PearsonWhen we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
Map Out Your Messaging Strategies in a Changing Culture
August 18th, 2014 by PRNEWSWhether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
Infographic: Succeed in Business Through Smart Nonverbal Communications
August 15th, 2014 by tsilber@accessintel.comThey say that nonverbal physical activity is much more important in human communication than the spoken word. And intuitively, we all know it’s true. We’ve all had the odd meeting where someone wouldn’t make eye… Continued
Case Study: CITGO Kindle Program Helps Kids Turn the Page
August 11th, 2014 by PRNEWSTo encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).