When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
Internal Communication
Map Out Your Messaging Strategies in a Changing Culture
August 18th, 2014 by PRNEWSWhether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
Infographic: Succeed in Business Through Smart Nonverbal Communications
August 15th, 2014 by tsilber@accessintel.comThey say that nonverbal physical activity is much more important in human communication than the spoken word. And intuitively, we all know it’s true. We’ve all had the odd meeting where someone wouldn’t make eye… Continued
Case Study: CITGO Kindle Program Helps Kids Turn the Page
August 11th, 2014 by PRNEWSTo encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).
4 Ways to Be the Philippe Petit of Work-Life Balance
August 7th, 2014 by Matthew SchwartzThe 40th anniversary of Philippe Petit’s high-wire walk between the Twin Towers of the World Trade Center sparked some a few thoughts on how PR pros can maintain a work-life balance.
Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists
August 7th, 2014 by Steve GoldsteinGinger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.
Communicating With (and Around) Business Silos
August 4th, 2014 by Howard SholkinThe art of networking is just as important inside a company as outside of it.
How To Sharpen Your Networking Skills
August 4th, 2014 by Joni DanielsNetworking is not a frenzied process that results in a pile of business cards. It’s about using shared interests to develop and maintain mutually beneficial relationships.
Melding with Millennials
July 28th, 2014 by PRNEWSFor PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.
Comcast Debacle Points Out Need for HR/PR Collaboration
July 28th, 2014 by PRNEWSThe recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.