Internal Communication

Today’s communicators need to practice a kind of integrated leadership that allows us to collaborate with others and see the connection points in everyone’s role.

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.

I am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face… Continued

When we say that employees must be the center of the agency universe, we are talking about establishing something that few agencies do well: creating strong systems that can attract and retain the best in the business.

Whether it’s a smooth transition or one fraught with controversy, PR pros will likely face the same issues: How do we communicate stability and mitigate any uncertainty among employees, stakeholders and investors?

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued

“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.

Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.