Internal Communication

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.

Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.

A habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled… Continued

New business is the lifeblood of any communications agency. While the added income an agency can generate from existing clients is the best and most profitable type, obtaining new clients is critical, because there’s generally a limit to how much additional income even the most satisfied clients will give its agency in a given year.

The rap on Millennials, or people born between the early 1980s and the early 2000s, is that they are narcissists with an overwhelming sense of entitlement and an underwhelming work ethic.

What’s a parent who wants to maintain a successful public relations career to do?

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition.

From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget.

In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read. But there are other facets that make a great employee, and transcend the day-to-day operation, as indicated by an informal inquiry of PR News’ audience.

Long before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content.