No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.
Internal Communication
10 Tips for Strengthening Internal Communications
December 22nd, 2014 by PRNEWSHow companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.
Tap Into a Different Creative Mindset
December 22nd, 2014 by Nicole HallAgencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.
Sony Struggles to Respond to a Fast-Changing PR Nightmare
December 17th, 2014 by Matthew SchwartzThe Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.
4 Types of People Who Can Help Inform Your Content Marketing Strategy
December 15th, 2014 by Matthew SchwartzContent marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.
A New Lead
December 15th, 2014 by PRNEWSPR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.
What Happens When All Trust Is Lost
December 15th, 2014 by Katie PaineWhile all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.
Avoiding the PR Trap
December 15th, 2014 by PRNEWSDoug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.
Integrity Critical in Owned Media Era
December 15th, 2014 by John RoderickWhile many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.
Sony Hack: Racially Insensitive Emails About Obama Prompt Weak Apologies
December 12th, 2014 byThe fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.