What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand ResurgenceSeptember 26th, 2011 by PR News
Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.
More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.
Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry MediaAugust 29th, 2011 by PR News
While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.
Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources CommunicationsAugust 15th, 2011 by PR News
By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.
While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.
Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures.