By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.
Internal Communication
The 12-Step Method…to Jargon-Free PR Writing
February 16th, 2015 by Reg RoweMuch has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.
The Williams Affair: A Teachable Moment for PR
February 16th, 2015 by PRNEWSFrom a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.
Job One: A Solid Foundation
February 16th, 2015 by Jamie DePeauJamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.
Google Boosts Visual Storytelling, Adds Illustrations to Search
February 10th, 2015 by Matthew SchwartzIt’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging.
New Tactics for Coaching Top Execs
February 9th, 2015 by Andy GilmanIn our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.
3 Content Marketing Tips to Help You Reach Wider Audiences
February 2nd, 2015 by Matthew SchwartzWhile still early days, the track record among brands trying to develop content marketing programs has been decidedly dicey.
Adopting the ‘Public Relations as Publisher’ Model
February 2nd, 2015 by Diane Gage LofgrenToday’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.
Trust But Verify: Ensuring Strong Partnerships
February 2nd, 2015 by Karen ClyneHaving a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.
A New (and More Cohesive) Identity
February 2nd, 2015 by PRNEWSLisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.