So many communicators tell us that internal communications just might be the most difficult assignment for a PR pro. This article provides real-world examples of how two brands, Slack and Dropbox, build engagement and excitement within their ranks with the ultimate goal of creating brand advocates.
It may be a long road ahead for Toys R Us, the iconic retailer that said it will be closing nearly 200 of its 800 stores beginning next month. The brand is in chapter 11, yet it intends to rebound. Internal communications best practices recommend treating departing and remaining employees with respect. For Toys R Us, which soon will have a lot of both kinds of employees, this lesson could be crucial.
Spacey was accused of a forceful sexual advance by actor Anthony Rapp, who was 14 at the time. Halperin was accused by 12 women of sexual assault and harassment during his tenure as political director at ABC News. Their statements differ in some very important ways.
Internal communications sometimes is relegated to the back burner when large corporate announcements are planned. That’s unfortunate, because employees should be told first when a significant change will touch their lives. Here’s how to edit internal communications for a global audience.
The Harvey Weinstein sexual harassment story underscores a question faced by many corporate communications and HR pros: What steps should be taken to prevent that kind of behavior among top executives? It starts with education and a culture of accountability, as well as instilling a reporting structure that ensures employees won’t fear retribution.
How do you keep employees feeling like they’re part of the team when they’re spread out across nearly 200 offices in 73 countries? That was the internal communications issue in play for Bloomberg’s employee & communications team. Here’s how they solved it.
Toys ‘R’ Us announced late Monday that it has filed for bankruptcy, as the retail chain struggles under the weight of nearly $5 billion in debt. While its finances present an existential threat, an equally sizable challenge comes from within: how to keep its nearly 64,000 employees informed while also calming fears.
Pizza Hut is facing heat on social media after an internal memo, posted at one of the chain’s Jacksonville, Florida locations before Hurricane Irma made landfall in the area, threatened to punish employees that evacuated more than 24 hours before the storm. But while social media’s ire is centered on the Jacksonville location’s apparent disregard for employee safety, one key phrase in the memo, the location’s “commitment to the community,” raises an important point.
With employees taking stands on political issues and urging their companies to do the same, what contribution can communicators make to keeping a brand’s reputation unblemished by political turmoil? Our author provides 5 steps that communicators can take to put their company in a position to receive limited negative public attention, minimize business impact and reputation damage.
Internal communications is a pain point for brands and organizations large and small in normal times. When significant changes are occurring inside an organization it can make communications even more difficult. Ally Bunin, a VP for internal communications at Brighton Health Plan Solutions, explains how her brand communicated during a period of radical internal changes.