Internal Communication

It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is… Continued

In theory, communicators should be good at keeping their team informed. Yet internal communications often is a problem. In this first of a series of short videos, Jennifer Mastin Giglio, VP of communications for the Washington Nationals Baseball Club, discusses how she keeps her team informed. The video was recorded just prior to a communications leaders roundtable that PR News and partner PublicRelay hosted.

How well your company retains top talent can boil down to engagement. Here’s a checklist of 10 tips to engage employees.

Diversity and PR are inextricably linked, yet communicators have talked about diversity for years and many issues remain within communications and many other sectors. PRSA-NY president Sharon Fenster offers five ways to bolster diversity in the PR industry and at brands and nonprofit organizations.

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length,… Continued

One of the maxims of employee communications is to avoid announcing job cuts or restructuring during the holiday season. General Motors ignored that norm with its announcement yesterday. Here are six other takeaways for communicators from GM’s announcement.

Engagement isn’t just for social media anymore. It can be one of the most critical parts of a brand’s ability to recruit and retain the most-talented employees, argues APCO Worldwide’s Kimberly Gardiner. And with budgets tightening, improving employee engagement is a cost-effective way to bolster your employment strategy.

A key factor in recruiting and maintaining a fulfilled and productive workforce is good internal communications throughout the company. An engaged employee, who feels that their company is keeping them informed and prioritizing their well-being, is a happy employee. But how many businesses are actually making internal communications a priority? Not as many as there should be, according to a recent infographic from Arthur J. Gallagher & Co., a risk management, insurance and consulting firm.

If you think you know what it means to be a CMO, think again. Big shifts in business have necessitated a reimagining of this role.

CEO turnovers are becoming an increasingly common occurrence in the business world. From a messaging standpoint, what’s most important when it comes to leadership changes is how the news is communicated to stakeholders, especially to internal employees. Change can be scary, and it is crucial to ensure the company’s workforce understands what’s going on, how it will impact them and the organization as a whole and how the transition process will take effect.