Female-led WE Communications has an enviable track record on gender diversity. Last week it named 20-year WE veteran Elizabeth Herrera Smith EVP and head of diversity, equity and inclusion (DEI). We asked about ways PR can bolster its ethnic diversity and how small and mid-size communication shops can kickstart DEI.
Diversity, Equity & Inclusion
[VIDEO] PRNEWS Talks to Michelle Ngome, President of African American Marketing Association, About Brand Diversity
October 26th, 2020 by Nicole SchumanPRNEWS Live welcomed Michelle Ngome, president of the African-American Marketing Association, as our guest. We discussed the continual actions companies and brands are taking to improve DEI, particularly during this Global Diversity Awareness Month.
Tips to Bolster Multicultural Communication Internally
October 20th, 2020 by Tamon GerogeIn the wake of the George Floyd killing and the rise of #BlackLivesMatter, numerous companies issued statements supporting Black and Brown communities. Unless these statements are matched with internal communication and action, they risk doing harm to employees, argues Tamon Geroge, co-founder & CEO of Creative Theory Agency. He offers tactics for such action.
How Communicators Can Lead the Way on Diversity and Inclusion
October 16th, 2020 by Felicia Blow and Andrea Gils MonzónOrganizations, large and small, can work to better understand and improve their D&I practices and seek change. Communicators can lead in these efforts, the co-chairs of PRSA’s Diversity & Inclusion Committee argue in this essay that honors Global Diversity Awareness Month.
How PR Can Move Beyond National Hispanic Heritage Month
October 14th, 2020 by Carla SantiagoIt is important to celebrate National Hispanic Heritage Month, but it’s also imperative to look beyond that toward the work needed to include all parts of the Latinx community, including Afro-Latinos. Here are some ways PR pros and their organizations can increase inclusion.
Tips for How Communicators Can Bond with Hispanics
October 13th, 2020 by Yesenia ReinosoIn honor of National Hispanic Heritage Month (Sept. 15-Oct.15), we asked Yesenia Reinoso, a 2020 “15 Under 35” honoree (PRSA-NY), to offer tips for communicating with the Hispanic market. As is the case in other markets, authenticity is one of the most important characteristics to ensure your brand bonds with Hispanic consumers.
Columbus Day or Indigenous People’s Day? Brands Decide
October 12th, 2020 by Nicole SchumanChristopher Columbus could use a new PR campaign. Brands and organizations seem to be acknowledging this trend and embracing Indigenous Peoples’ Day to honor tribes that populated the frontier of America. We look at several campaigns acknowledging the holiday(s) today.
Posts from Sports Dominated Political-Social Category on Instagram January-September 2020
October 6th, 2020 by Seth ArensteinIt’s not news that 2020 seems destined for the history books. A global pandemic, protests against systemic racism and a critical election are some of reasons consumers insist brands take stands. Ben & Jerry’s and… Continued
It’s No Longer Optional for Businesses to Remain Neutral on Social-Political Causes
October 6th, 2020 by Erika BradburyThe Kapor Center wants the tech sector to reflect the diversity of the country. It’s betting that when that happens, tech will help the fight against structural racism. We asked its new communication and marketing chief how it plans to get there.
#SSU2020 Speaker Q&A: Okayplayer’s Alanna Bass on Communicating in a Charged Climate
September 28th, 2020 by Sophie MaerowitzAhead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.