Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services.
Digital & Technology
Are You Engaged in Reverse Mentoring?
March 30th, 2015 by Diane SchwartzAll the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself? The truth is, you… Continued
Using Inventive Messages to Inspire Young People
March 30th, 2015 by PRNEWSThe cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.
Shooting for Brand Lift via March Madness
March 30th, 2015 by PRNEWSThe 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.
The Week in PR: March 30, 2015
March 30th, 2015 by PRNEWSMcDonald’s seeks ‘Moments of Joy as sales’ slump.
Picture This: Retailers Flock to Instagram
March 30th, 2015 by PRNEWSBrands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.
4 Things You Need to Know About Your Digital Footprint
March 25th, 2015 by Richard BrownellWe are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.
8 Questions to Ask Before Launching an Email Campaign
March 24th, 2015 by Matthew SchwartzThere are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.
#Katch May Make Your Meerkat Strategy Easier
March 23rd, 2015 by Matthew SchwartzAs with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.
Leaked FTC Report Reveals How Google Altered Search Results
March 20th, 2015 by Richard BrownellA previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.