Digital & Technology

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.

In an era where catching people’s attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it.

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

For brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content.

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.”

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers.

As with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain.

“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age.

These days there are few PR and marketing campaigns that don’t include blogs one way or another, whether it’s pitching influential bloggers who cover your market, producing blogs in-house to get the message out, or both.