Digital & Technology

4 Things You Need to Know About Your Digital Footprint

March 25th, 2015 by

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

8 Questions to Ask Before Launching an Email Campaign

March 24th, 2015 by

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.

#Katch May Make Your Meerkat Strategy Easier

March 23rd, 2015 by

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.

Leaked FTC Report Reveals How Google Altered Search Results

March 20th, 2015 by

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.

Does Your Post Pass the Elevator Test?

March 18th, 2015 by

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in… Continued

Snapchat Shows (Again) Why Brands Need to Be On Its Platform

March 16th, 2015 by

The Snapchat social media platform has grown to become a major player in the content distribution game.

Booking More Consumers With Video

March 16th, 2015 by

The travel industry is faring better when it comes to engaging consumers via social channels.

8 PR Lessons from SXSW 2015

March 16th, 2015 by

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.

Instagram Pulls Ahead By Focusing on Emotion

March 16th, 2015 by

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

How is Your Online Video Developing as a PR Tool?

March 16th, 2015 by

A few ways to focus on your audience.