Digital & Technology

These days there are few PR and marketing campaigns that don’t include blogs one way or another, whether it’s pitching influential bloggers who cover your market, producing blogs in-house to get the message out, or both.

For news releases and other public relations materials, maybe the goal isn’t for your CEO’s quotes to end up in Bartlett’s but to make some of the clips in tomorrow’s news roundup.

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward.

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram.

Some brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day.

Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services.