Digital & Technology

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind.

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.

Ashley McCown, President of Boston-based Strategic Communications firm Solomon McCown, provides her annual review of the top ten public relations crises of the year.

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.