Digital & Technology

PRNEWS rounded up a few media relations-related tools and updates that have come out in recent weeks to help communicators save time.

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

One of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience. 

Communicators should be focused on advising clients and leaders on developing codes of conduct to govern their own work and to effectively communicate these guidelines to key stakeholders, from employees, to customers, to market makers.

Executing a rebrand isn’t as easy as slapping your new name and shiny logo on the site. Completing a domain migration in a way that preserves existing SEO value is a somewhat complicated and tedious process—but it’s well worth the effort to preserve the traffic you’ve worked tirelessly to earn.

Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

IBA International CEO Judith Ingleton-Beer weighs in on the pros and cons of ChatGPT for PR and Marketing: The areas it does better, the areas it does not do well, and the growing copyright and ethical issues it creates.

We asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.

PRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.

There are steps we can take today to begin formulating an action plan for engaging with generative AI. Our contributor shares a few questions to consider asking yourself, colleagues, clients, and company leaders to begin exploring how best to use generative AI within your organization.