Digital & Technology

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.

Winner: Unilever Klondike with GolinHarris – What Would You Do for a Klondike Bar…Now? In 2009, Klondike called in GolinHarris to ask the world, “What would you do for a Klondike bar now?,” a campaign promoting… Continued

Hunter PR During the last 18 months, Hunter PR has gone to great lengths to develop its digital and social media capabilities. With the objective of establishing itself as a digital thought leader, in June… Continued

Winner: GCI Health – The Johnson & Johnson Campaign for Nursing’s Future’s Nursing Notes In response to a critical shortage of nurses and nurse educators, Johnson & Johnson launched the Campaign for Nursing’s Future, and charged… Continued

Winner: Dominion Resources – Dominion Gets A Makeover Energy provider Dominion sought to recharge its online image by incorporating a user-centric approach to design navigation and functionality. Using data gathered from testing on its existing sites,… Continued

Winner: Media Measurement – Measurement Cubed! Launching the Nissan Cube—with its quirky design and stocky build—in the U.K. would require some out-of-the-box thinking. Nissan GB and PR agency Borkowski enlisted Media Measurement Ltd. to develop tools… Continued

Winner: MS&L/Procter & Gamble – Tampax Pearl Outsmart Mother Nature PR Campaign Tampax Pearl Outsmart Mother Nature PR Campaign Tampax’s Fall 2009 advertising campaign with tennis celebrity Serena Williams provided MS&L with the opportunity to create… Continued

Winner: MWW Group Volkswagen GTI Becomes the World’s – First Car Launched Exclusively on a Mobile Device Launching a new car? Apparently, there’s an app for that. When it was time to launch its new GTI… Continued