At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new… Continued
Digital & Technology
Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009
January 20th, 2009 by Shabbir Imber Safdar and Jason AlcornThe Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued
Empirical Evidence: CSR & the Bottom Line
January 20th, 2009 by PRNEWS"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued
Tip Sheet: New Year’s Resolution: Embrace Social Media
January 12th, 2009 by PRNEWSBy Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media… Continued
Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet
January 12th, 2009 by PRNEWSIt may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has… Continued
Tip Sheet: For PR Pros, Are Rules Made To Be Broken?
January 5th, 2009 by PRNEWSBy Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed… Continued
As Media Continues to Fragment, Communications Pros Take Note
January 5th, 2009 by PRNEWSFunnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued
Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses
December 22nd, 2008 by PRNEWSIn a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.
Short and Sweet: Writing & Optimizing Web Content = An Exercise in Discretion
December 22nd, 2008 by PRNEWSWriting content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued
How To…Conduct Communications Research
December 15th, 2008 by PRNEWSUndertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff… Continued