Digital & Technology

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.

Winner: MWW Group Volkswagen GTI Becomes the World’s – First Car Launched Exclusively on a Mobile Device Launching a new car? Apparently, there’s an app for that. When it was time to launch its new GTI… Continued

Winner: Weber Shandwick – State Farm Friday Night Feats Video Contest The Friday Night Feats initiative invited participants to submit their school’s top game-changing plays for a chance to win more than $17,500 for their… Continued

Winner: Weber Shandwick – Firebell: A New Social Crisis Simulator Responding to the need to instantly address the spread of crises via social media, Weber Shandwick created a new crisis preparation drill that replicates today’s social media… Continued

Winner: Eric Mower and Associates – ‘The Jobsite’ Product Demonstration Video To launch Legrand/Pass & Seymour’s new PlugTail device, Eric Mower and Associates told a story within a humorous demonstration video. Inspired by the TV show… Continued