News flash: Social media isn’t going anywhere. This whole “blogosphere” thing has gone from a social phenomenon to a full-blown media outlet. Yet today, many companies still do not measure the impact social media is… Continued
Digital & Technology
Maximizing Revenue with Twitter
August 25th, 2008 by Iris DorbianA series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw… Continued
The Semantic Web
August 25th, 2008 by Iris DorbianThe phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time… Continued
Search Still Segregated
August 25th, 2008 by Iris DorbianA recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer… Continued
User Generated Content is Surpassing Publisher’s Content
August 19th, 2008 by Iris DorbianNew content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is… Continued
Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace
August 18th, 2008 by PRNEWSNever a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are… Continued
Gen Y Lives for Tech; Sales & Marketing’s Shared Interests; Branded Content Sites Score Big
August 18th, 2008 by PRNEWS*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued
Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace
August 18th, 2008 by Iris DorbianNever a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are… Continued
Study Shows Many Americans Suffer from E-mail Addiction
August 18th, 2008 by Iris DorbianAccording to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail… Continued
Social Media Marketing Best Practices
August 12th, 2008 by Iris DorbianYes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing… Continued