Digital & Technology

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks… Continued

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.

Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.

While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?