Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued
Digital & Technology
Short and Sweet: Writing & Optimizing Web Content = An Exercise in Discretion
December 22nd, 2008 by PRNEWSTip Sheet: Coalition Building in the Age of Obama
December 15th, 2008 by PRNEWSBy Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one… Continued
Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media Usage
December 15th, 2008 by PRNEWS*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK… Continued
How To…Conduct Communications Research
December 15th, 2008 by PRNEWSUndertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff… Continued
2008 PR News Platinum PR Issue Winner: Research/Measurement
December 11th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
How To Avoid Learning Blog Lessons The Hard Way
December 11th, 2008 by PRNEWSThe blogosphere has seen its fair share of imposter bloggers whose stated identity or affiliation is far from the truth. Sony indulged in such identity concealment in 2006 when its marketing agency launched and maintained… Continued
2008 PR News Platinum PR Issue Winner: Social Media Campaign
November 25th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
2008 PR News Platinum PR Issue Winner: Web Site
November 25th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
Six Overlooked SEO Tips that Will Translate to Big Bucks
November 24th, 2008 by Stephen RiegelEvery marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out… Continued
Case Study: I See London, I See France: Social Media Campaign
November 24th, 2008 by PRNEWSCompany: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just… Continued