Digital & Technology

PR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign.

Having a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner.

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics.

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one.

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.