Winner: M&P Food Communications – Dreamfields Pasta Presents: Diabetes 1.0 LIVE!
M&P sought to strengthen Dreamfields’ reputation with consumers as the diabetes-friendly pasta by fortifying and expanding relationships with health care professionals and certified diabetes educators. Leveraging the expertise of the Dreamfields Advisory Board, M&P featured members in an interactive webcast. M&P promoted the webcast through social media, encouraging registrants to submit questions to the panel prior to the live airing. More than 2,500 people registered for the webcast, with 800 questions submitted.
Honorable Mentions:
Cisco Systems - Cisco WW Partners Video Chat:
Cisco's WW Partners Communications team devised a way for Cisco's partners to speak to seven top executives in real time using Ustream, and also posted the stream on Channels Buzz and on the company's external blog. During a three-day Partner Summit event, the Ustream chats were the most popular shared links via Twitter.
Cisco Systems - Talk2Cisco:
To engage further with tech-savvy customers, Cisco launched Talk2Cisco, a social broadcast hosted on UStream.tv, featuring Cisco leaders who answered questions submitted by influencers in the business and tech communities through public social media channels. As of July 15, 2010, Talk2Cisco produced nine broadcasts and had viewership totalling over 40,000.
Hunter PR - Johnnie Walker Black Label 100th Anniversary:
Hunter PR helped Johnnie Walker Black Label toast its 100th anniversary by engaging influential liquor bloggers in a webcast, offering tasting notes and discussing a limited edition bottle. Many who had not previously written positively about the brand or blends in the past posted and tweeted multiple times before, during and after the event.
TechApplication.com - Homeland Security ConferenceOn.TV:
To increase participation in science and technology symposia while reducing costs, TechApplication.com and Homeland Security launched ConferenceOn.TV, an online video network of seminars and events. The online conferences have been attracting 300-350 attendees, surpassing expectations.