Digital & Technology

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.

Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.

While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.