Digital & Technology

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.

Winner: Fleishman-Hillard – AT &T Insider Goes 3.0 and Rethinks Possible When AT&T rebranded itself under the “Rethink Possible” umbrella, it was also time to rethink the look, feel and content of its employee Intranet portal… Continued

Winner: Kaiser Permanente – Dispatches From Haiti Following the devastating earthquake that ravaged Haiti in early 2010, a group of physicians from Kaiser Permanente traveled to the country to provide aid. As a way to track… Continued

Winner: Media Measurement – Measurement Cubed! Launching the Nissan Cube—with its quirky design and stocky build—in the U.K. would require some out-of-the-box thinking. Nissan GB and PR agency Borkowski enlisted Media Measurement Ltd. to develop tools… Continued