Digital PR

Tweets for Sale

March 1st, 2012 by

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.

PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline

March 1st, 2012 by

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.

It’s Storytelling Time for Brands on Facebook

February 29th, 2012 by

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually?

NASCAR Driver Keselowski: Twitter Hero or Bad Example?

February 29th, 2012 by

After an accident stopped the Daytona 500 for two hours, Brad Keselowski went where no race car driver has gone before—tweeting during the race.

Going Long Term: 4 Tips for Sustaining a PR Campaign

February 29th, 2012 by

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.

4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’

February 29th, 2012 by

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission.

Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

February 28th, 2012 by

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?

Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook

February 27th, 2012 by

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.

NBA All-Star Weekend Highlights the League’s Global Social Media Reach

February 27th, 2012 by

With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience.

Charting the Industry: Social Media Now a Fixture for Live Events

February 27th, 2012 by

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.