For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.
Digital & Technology
Community Involvement Strategies: Be Nice, But Be Smart, Too
October 31st, 2011 by PRNEWSIt’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Community Involvement Strategies: Be Nice, But Be Smart, Too
October 31st, 2011 by PRNEWSIt’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center
October 31st, 2011 by PRNEWSResearch was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.
Charting the Industry: Branding and the Dating Game
October 31st, 2011 by PRNEWSCreating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
Charting the Industry: Branding and the Dating Game
October 31st, 2011 by PRNEWSCreating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
Full-Service Firms Trump Digital-Only
October 28th, 2011 by PRNEWSFull-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.
Social Content Stokes Spending
October 28th, 2011 by PRNEWSExposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.
9 Tips to Leverage the Power of LinkedIn
October 28th, 2011 by PRNEWSKrista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.
Poll: Proving PR’s Worth Remains a Measurement Challenge
October 26th, 2011 by PRNEWSObtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.