Digital & Technology

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.