Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.
Digital & Technology
Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry
January 6th, 2012 by PRNEWSWegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.
Rupert Tweets and We Follow
January 6th, 2012 by PRNEWSRupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.
Use Analogies to Clear Up Client Confusion About Social Media
January 6th, 2012 by Sarah GubaraMaroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.
PR News Poll: PR to Mobilize in 2012
January 5th, 2012 by PRNEWSPR News asked its online community to help forecast which trends are most likely to catch fire in 2012.
Google Punishes Itself After Inadvertently Doing ‘Evil’
January 4th, 2012 by PRNEWSAfter learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.
PR News Q&A With LinkedIn’s Krista Canfield: A Complete Profile Is Just a First Step
January 4th, 2012 by PRNEWSMerely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.
Social Sites’ Role In Reaching Key Influencers Grows
January 4th, 2012 by PRNEWSMore than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.
Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform
January 2nd, 2012 by PRNEWSIn the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.
Forget the Controlled Town Hall, Employees Have the Social Floor
January 2nd, 2012 by PRNEWSThe rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?