For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.
Digital & Technology
B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
January 30th, 2012 by Mary BuhayB2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
January 30th, 2012 by Mary BuhayB2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
Case Study: Using Twitter, American Airlines Defuses Security Incident
January 30th, 2012 by Bill MiltenbergAfter receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
Case Study: Using Twitter, American Airlines Defuses Security Incident
January 30th, 2012 by Bill MiltenbergAfter receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
Vassar Opts for the One-Way Channel Crisis Response
January 30th, 2012 by Bill MiltenbergWhen 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.
7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook
January 30th, 2012 by Dave KerpenLikeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.
7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook
January 30th, 2012 by Dave KerpenLikeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.
Ship Crisis Affects Cruise Industry Rep
January 30th, 2012 by PRNEWSIn data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.
Ship Crisis Affects Cruise Industry Rep
January 30th, 2012 by PRNEWSIn data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.